Playbook

Operating tools you can run this week.

Step-by-step operating playbooks — no universal benchmarks, just the process.

Built to survive Monday morning — a named owner, a real cadence, and a way to prove the work happened.

• Acquisition

  Service-drive sourcing: the acquisition channel you already own

  Trade-ready vehicles roll through your service drive. Many stores let them roll right back out.

  Short installation period; brief daily run cadence once live→

• Appraisal

  Look-to-Book weekly operating loop

  Install the weekly report, name the UCM owner, and publish proof — the SOP for running appraisal close rate like retail close rate.

  Build the report once; run the discipline daily→

• Trust

  Quarterly digital-trust audit

  Six steps, one GM owner, quarterly cadence — the operating install for what strangers see in search, reviews, phone, and VDP before they call.

  Short quarterly audit cadence; first pass may take longer→

• AI search

  AI search visibility quick-start: showing up when ChatGPT recommends a dealer

  Perplexity, ChatGPT, Gemini, and Google AI Overviews already answer shopper questions about local dealers. Whether they mention you is a design problem, not a marketing problem.

  Install the fundamentals; maintain on a recurring cadence→